Taylor Swift asked Brendan’s team to build a platform that would inspire, engage and empower her most loyal fans.

SOLUTION:

A platform that turned any Facebook page into a Taylor Swift fan site automatically, by pulling the fans' profile data through the Facebook API and embedding it into an impressive fully customizable "Taylor Nation" fan site.

RESULTS:

• Significantly higher fan engagement & participation

• 30,000+ sites built in a few short weeks

• 900,000+ votes generated

Brendan was approached by Yahoo with a challenge to increase content engagement, generate more traffic and higher brand engagement.

SOLUTION:

Optimized content marketing strategy, which was developed using extensive A/B testing, data mining and social algorithms to locate the highest-performing demographic & psychographic profiles.

RESULTS:

• Drastically higher engagement & traffic at a significantly lower cost

• It would have cost Yahoo $6,479,548 to reach the same amount of traffic, that we generated during the Q1’16 test for under $20k

Rihanna & her team reached out to Brendan after seeing the success of the Taylor Swift fan initiative, with the task of building a viral and engaging fan community.

SOLUTION:

Facebook application that automatically merged a fan's name and photos within Rihanna’s album artwork in order to create a custom Facebook Cover

RESULTS:

• 1,000,000+ fans participated in the application

• 100,000,000+ people saw the Rihanna Branded Facebook Pages